The Italian luxury goods group seeks to raise up to more than $2 (more than £ 1) and saw buyers place orders worth five times that amount, according to reports. The part of the retail offer was launched Sunday.
The company has defined a range of indicative price of HK$ 36.5 to HK$ 48 a share for the introduction on the stock exchange. Which would evaluate the corporation making $ 11 to $ 14.
Prada will be the first Italian company to float in Hong Kong. The company offers 16 5pc of its enlarged capital, or 423.3 Mr. actions he will use all the funds collected for cutting billion € (£ 884 m) of debt and finance, the expansion of its directly operated stores.
Prada is 95pc belonged to families of Patrizio Bertelli, Chief Executive and his wife designer Miuccia Prada.
The BPI is likely to be twice the size of the largest list in Hong Kong, Chinese shoe Belle International Holdings to 1.3 retailer $1 of consumer goods.
The strong demand for the introduction on the stock exchange comes despite recent concerns. Week last luggage Samsonite International Group saw its introduction stock priced at the lower end of its range, while that undermine Australian Resourcehouse fired its inclusion.
The introduction on the stock exchange of Prada should be priced on 17 June, and shares will begin trading on the stock exchange of Hong Kong on 24 June.
The profits of the company has more than doubled in the year in January, at €235. 6 m, with interim profits should have increased by 46pc.
Prada has 319 directly operated stores, 211 maximum three years ago. It has 18 points of sale in a growing market for China sector key.
The luxury goods sector has been strong for a number of years, despite the financial crisis, boosted by the growing prosperity in Asia and other emerging markets.
La China should take accounting for more than 20pc of the market of the world luxury by 2015, according to a recent study by consultant McKinsey & Co. Fellow Bain & Company expects it that la China will become the luxury products market third in the world within five years.
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